Medior GEO & AI Search Specialist

Welcome to Seeders, where digital visibility forms the basis of a successful online strategy. We help brands stand out on the digital platform through link building, Digital PR, SEO, GEO, SEA, and social advertising. As an international agency, we operate in over fifty international markets. With our extensive network, built over the past ten years, we are able to generate online visibility in almost any niche market. Together, we strive for digital growth and success for our clients.

Your role in the shift from SEO to GEO

Do you have a passion for online visibility and want to work for one of the fastest growing companies in our country? You can! You will work on exciting campaigns in a young, enthusiastic team where you will be given plenty of room, but also guidance.

The world of Search has accelerated, shifting from traditional SEO to Generative Engine Optimization (GEO). With the rapid developments in LLMs, Google's AI Overviews, and SERP features, Google is constantly evolving. Your role is crucial: you help us stay ahead by testing, learning, and adapting strategies to evolving AI algorithms.

In our modern office in Zwolle or Antwerpen, you will become part of the SEO team, which is fully focused on GEO. Do you want to help shape the future of search in a field that is fully in transition, where AI is central to digital findability? Then you fit with us!

Your daily activities include:

• You develop and execute an integrated SEO and GEO strategy to increase our clients' online findability within search engines and generative AI models.

• You optimize content according to Google's E-E-A-T principles, so that it is effectively recognized, cited, and utilized by LLMs (such as ChatGPT and Perplexity).

• You strengthen the online authority of our clients with smart use of structured data and semantic networks, so that brands are recognized as a trusted source and become part of Google's Knowledge Graph.

• You develop strategic plans for entity building, including the approach to obtaining branded backlinks from quality domains and relevant media mentions. This is crucial to position your clients as a recognized entity for AI tools and search engines.

• You perform in-depth 50-point GEO audits, including technical, keyword, content, and authority audits. The scan helps determine the AI-friendliness of a site and identify quick wins for AI Overviews.

• You continuously monitor the overall Search strategy and adjust based on results and AI-driven search behavior.

• You implement technical optimizations on client websites for optimal crawlability, indexability, and interpretability by search engines and AI models, ensuring all strategies are AI-Ready by default.

• You proactively stay informed of the latest Search developments (Google Core Updates, emergence of AI-driven search engines, new SERP features) and translate these insights directly into concrete actions and experiments.

• You share your knowledge with both internal and external stakeholders, act as an expert, and use our AI Referral Dashboard and LLM Share-of-Voice Monitoring for this.

What we expect from you

• Minimum of 2 to 3 years of demonstrable experience as an SEO specialist, with a clear focus on and interest in the latest developments in GEO and AI in Search.

• Minimum of a relevant completed hbo education.

• Very good communication skills and the ability to build constructive client relationships.

• Strong affinity with and demonstrable interest in the latest Search & AI developments and their impact on search engine optimization (Generative Engine Optimization is not unknown territory for you).

• Good knowledge of SEO tools, including Google Analytics (preferably GA4), Google Search Console, and Ahrefs. Experience with or a strong affinity for AI-driven content analysis platforms (such as ChatGPT or Perplexity) is a big plus.

• You are able to make technical recommendations to developers. Knowledge of HTML, CSS, JavaScript, and Python is a plus.

• Proficiency in both Dutch and English.

What We Offer You:

• A competitive salary, ranging from €3.300 to €4.000 based on a full-time position, depending on your experience and qualifications.

• 30 vacation days per year based on a 40-hour workweek.

• Travel reimbursement: €0.23 per kilometer for car travel and 100% reimbursement for public transport.

• Flexible working hours.

• A hybrid work environment, with an office in Zwolle and the option to work remotely.
  

And there's more:

• For every new team member, we partner with Tree-Nation to plant two trees each month, contributing together to a greener planet.

• Bringing your own lunch? No need! We have a daily shared lunch at the office.

• Pension contributions to help you build your future.

• Room for new ideas and initiatives — whether you've been with us a week, a month, or a year, we welcome fresh perspectives.

• The opportunity to work at a fast-growing, sustainable international online marketing agency.

• Personal development and growth, with access to training and upskilling opportunities.

• Option to join corporate fitness programs if you like.

• Regular social events, parties, and team activities you won’t want to miss!
  

Ready to take the next step in your career? Apply now and help shape the future of digital marketing with us!