Performance marketing lead

Seeders is looking for a data-driven Performance Marketing Lead to join our marketing team. In this role, you will be responsible for driving customer acquisition and pipeline growth through paid, as well as other lead generation channels. Do you have a passion for managing high-impact ads campaigns, optimising marketing funnels, and delivering measurable growth? Yes? Then read on, or apply now!

What you'll do on a daily basis

Let's break it down completely: as our Performance Marketing Lead, you’ll be responsible for getting us qualitative leads. Easy as that, really! You're the person we're looking at to scale up our lead generation, and supply our sales team with qualitative prospects.

Your day-to-day will (of course) involve planning, executing, and optimising multi-channel digital marketing campaigns. Here's what you’ll be working on:

• Develop and manage PPC, display, social media, and other paid campaigns across platforms like Google Ads, Instagram, LinkedIn.

• Together with our Corporate Marketing Manager, create marketing funnels, optimising the customer journey. Ultimately optimising everything for a higher conversion rate.

• Analyse campaign performance data, identify trends, and make data-driven decisions to improve ROI.

• Implement A/B tests for ad copy, creatives, and landing pages to enhance performance.

• Work closely with the sales team to align on goals, to ensure that lead quality and volume meet our business goals and needs.

• Own the performance marketing budget, ensuring effective spend allocation across channels.

• Manage outbound marketing campaigns, through email and LinkedIn.

What the job requires

We’re looking for someone with the right combination of skills, focus, and a passion for driving results. We think our ideal candidate would fit the following requirements (though we like to be surprised):

• At least 3-5 years of experience in B2B performance marketing (management), including paid search, social, and display advertising.

• Ability to interpret data and make strategic decisions based on KPIs like CPA, CPL, ROAS, and conversion rates.

• Proficiency with tools like Google Ads, Facebook Ads Manager, Google Analytics, LinkedIn Sales Navigator (or software like Apollo), and marketing-related tools to be able to work at scale, like ChatGPT and Zapier.

• Experience with A/B testing and landing page optimization to drive higher conversion rates.

• Experience managing and optimising budgets to achieve high ROI and low customer acquisition costs.

What we're offering you

• Room for new initiatives and ideas—whether you’ve been with us for a week, a month, or a year, we are always open to fresh perspectives.

• The chance to work at a fast-growing, sustainable international online marketing agency.

• A competitive salary ranging from €3.500 to €4.500 based on a full-time position, depending on experience and qualifications.

• Opportunities for personal development and growth, with access to training and further education.

• 30 vacation days based on a 40-hour workweek.

• Flexible working hours.

• A hybrid work location, with an office in Zwolle and the option to work remotely (at least 40% of the time in the office).

• Reimbursement of €0.23 per kilometer for car travel and 100% coverage of public transportation costs.

• Pension plan contributions.

• Bringing your lunch to the office? No need! There’s a shared lunch at the office every day.

• The option to join our hired fitness/cardio trainer twice a week.

• Regular social events, parties, and team activities you won’t want to miss!

• For every new employee, we partner with Tree-Nation to plant two trees each month, contributing together to a greener planet.